Setting SMART targets is part of the day to day life for anyone in any business, if they are willing to succeed. However, SMART targets are very useful in anyone's life, in order to keep everything in check and to make sure they will achieve what they have planned. I have found the following two examples very useful, when attempting to set my own SMART targets.
What SMART targets mean - simple table
Specific SMART targets for a project - example
My threats and the SMART targets to set in order to overcome them.
1) Financial pressure if wanting to start an indie company
Specific - work out how much money we need to survive until we start earning from the first venture
Measurable - £2000/month
Action oriented - might need to take extra jobs in order to make sure we get to the £2000/month
Realistic and relevant - for the first 6 months we will need to keep extra jobs and start this venture in the spare time
Time based - 6 months
2) App store on Apple is getting bigger and chances to be seen and picked up are getting smaller and smaller
Specific - create a unique app
Measurable - has to be in the first 20 on the app store
Action oriented - has to be very well implemented, need to build a follow up before it is released through social media and blogs
Realistic and relevant - keep a blog up to date with the development of the game/app and build a network of followers who will advertise and get us as high up as possible on the app on release date
Time based - 1 month to get as high as possible on the app store as after that no one will pick it up anymore
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